hello!
WE ARE SEMIOTICIANS. WE HELP BRANDS TO BE RELEVANT TO PEOPLE AND POP CULTURE.
research
POSITIONING
We define brand positionings which stand out when compared to the competition, and are relevant to people
We profile people based on their consumption style, to offer them relevant products and communications
target
trends
We help brands innovate through new market and consumer trends
We turn research into content that makes the news, like semiotic squares and infographics, for PR initiatives
content
POSITIONING
We define brand positionings which stand out when compared to the competition, and are relevant to people
target
We profile people based on their consumption style, to offer them relevant products and communications
trends
We help brands innovate through new market and consumer trends
content
We turn research into content that makes the news, like semiotic squares and infographics, for PR initiatives
A FEW OF OUR CLIENTS
TOOLS
To bring research closer to reality, we integrate observation-based approaches into qualitative and quantitative research
SEMIOTIC ANALYSIS
To evaluate visual identities, outline competitive scenarios and detect new trends
 
MOBILE ETHNOGRAPHY
To test new products in the actual consumer context... without taking a single step outside
 
NETNOGRAPHY
To capture spontaneous opinions about brands and consumption phenomena, expressed on the Web and on social media
 
ETHNOGRAPHY
To get real insights, through real consumers, interviewed in the real consumer context
 
blog
Reports, semiotic squares and infographics to help you understand an ever-changing world
Quadrato Semiotico dell'Amicizia
Quadrato semiotico dell'armocromia
Quadrato semiotico del Fuorisalone 2023
Quadrato semiotico dei developers
PEOPLE
SQUADRATI WAS BORN IN 2012 FROM THE VIRAL SUCCESS OF THE BLOG CREATED BY DANIELE DODARO & DILETTA SERENI
Daniele Dodaro
An expert in semiotics, Daniele is Squadrati’s Research Director. New trends, youth cultures and D&I are his favourite fields of research
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Daniele Dodaro
An expert in semiotics, Daniele is Squadrati’s Research Director. New trends, youth cultures and D&I are his favourite fields of research

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Diletta Sereni
With a PhD in visual semiotics, Diletta is the co-founder of Squadrati. She writes about food and sustainability for various publications.
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Diletta Sereni
With a PhD in visual semiotics, Diletta is the co-founder of Squadrati. She writes about food and sustainability for various publications.

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Gabriele Dandolo
Gabriele is a strategic consultant and a qualitative researcher. He is interested in everything that creates consensus and participation.
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Gabriele Dandolo
Gabriele is a strategic consultant and a qualitative researcher. He is interested in everything that creates consensus and participation.

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Simona Tovaglieri
Simona is a quantitative researcher. She creates brand stories by combining numerical data and narrative approaches.
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Simona Tovaglieri
Simona is a quantitative researcher. She creates brand stories by combining numerical data and narrative approaches.

linkedin
TODAY WE HELP COMPANIES TO BE MEANINGFUL AND SUCCESSFUL FOR PEOPLE AND POP CULTURE.
CONTACT US
Our office is located at Avanzi Coworking, via Ampère 61/A, in Milan.
Public transport: get off at Piola metro station on the M2 (green) line; on the same line you can also find the main railway stations: Centrale FS, Garibaldi FS, Lambrate FS and Cadorna FN
And if you come by bike, you can park it in our courtyard!
To find out more about us, or about how we can help you, write to us! squadrati [at] squadrati.com

Squadrati srls - Via Ampere 61/A 20131 Milano - CF e PI: 08106320966 - PEC: squadrati-srls@legalmail.it - REA: MI - 2003187 - share capital: 900,00€ Privacy and cookie policy - Privacy interviews
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